Include quotes whenever possible. Don't make writers search on their own for more information -- guide them as quickly as possible to your website, and keep their interest piqued. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
But how long should a press release be? Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. Limit yourself to one page, though two pages is acceptable. See below for samples. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Close the news release with a call to action. Giving thanks, of course, but also giving through Random Acts of Kindness RAKs and supporting local and global giving initiatives.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement. And, let's face it, a 6. Why should this be newsworthy? Use quotes to provide insight, not information Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, word for word.
If well written, a press release can result in multiple published articles about your firm and its products. Follow that with a sentence or two about the previous roles she had with other companies.
Email Last Updated Nov 10, 5: Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Another trick is to imagine your story is going to be covered on a TV or radio programme.
Make sure your story is newsworthy Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Can we do a press release? If your organization is a rather conservative one, you might want to stay away from catchy or gimmicky headlines and stick with a straightforward one.
Provide some good quotes. And that can mean new prospects contacting you asking you to sell to them. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: The headline should include information about your product, service, new innovation or a newsworthy development related to your new company.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Contact your top outlets personally. If not, a quick search online can give you plenty of music-related press releases to glance over. You must limit your press release to one page or two, if you mustbut that doesn't mean you can't show people how to learn more.
Press releases are to announce actual news — tour dates, a record being certified gold, Pitchfork calling your album the coolest thing since toast, or something of that magnitude.
While the format for a press release is basic, the content of the release should be anything but. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.
Her work has been recognized by the Associated Press Managing Editors Association as well as health and medical organizations.
She was recognized for her insight and narrative skills as reflected in stories on the overuse of diagnostic radiation, the hazards of alternative medicine, the plight of severely wounded U. For instance, you can type in the name of the device that saves on electricity as well as more features of the device, such as "low cost" or "made with recycled products.
It's easy to fill up a page with a creative, colorful narrative. Cite this Article A tool to create a citation to reference this article Cite this Article. A few more tips ATrack specializes in telematics hardware designing and manufacturing. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
She has worked with the most prestigious firms in ensuring that employees in this industry receive the quality of pay and benefits they and their families deserve.
The award honors the late Washington Post medical writer and health columnist Victor Cohn, who distinguished himself by the clarity, honesty and effectiveness of his reporting during a year career.
And what have cyber criminals brought to the table? Luckily there are plenty out-of-work reporters out there right now.Your step-by-step guide to an attention-grabbing, journalist-friendly press release.
The Securities and Exchange Commission today adopted an amendment to shorten by one business day the standard settlement cycle for most broker-dealer securities transactions. The Council for the Advancement of Science Writing is committed to improving the quality and quantity of science news reaching the public.
Directed and advised by distinguished journalists and scientists, CASW develops and funds programs that encourage accurate and informative writing about developments in science, technology, medicine and the environment.
If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill.
But how long should a press release be? Think of a press release as your ticket to publicity--one that can get your company coverage in publications or on TV and radio stations.
Editors and reporters get hundreds of press releases a day. agronumericus.com New Releases: The best-selling new & future releases in Writing, Research and Publishing.Download